In 1990, Tyco, the toy manufacturer, believed it needed to expand into the European market to keep up with the global expansion of Toys R Us. Tyco immediately began building manufacturing operations in Belgium, Italy, Spain, and Germany. Tyco's rapid push to enter the global market strained the ranks of its senior executives who knew little about running an international company, but did not wish to relinquish control to foreign superiors. The toy company eventually had to close or consolidate many of its European holdings. From this information, it can be assumed that Tyco's growth was impeded by internal problems due to

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Overall, whether a company should undertake a multidomestic or global approach to organizing its international operations will largely depend on the nature of the company and its products, how different foreign cultures are from the domestic market, and the company's ability to implement a global perspective.

In 1990, Tyco, the Toy Manufacturer, Believed It Needed to Expand