US Companies Seeking to Successfully Market to Global Consumers Must

U.S. companies seeking to successfully market to global consumers must

A) be sure that the company and brand name are translated exactly-with no changes-in the language of the target country.
B) use the same general marketing strategy used in all geographic areas.
C) price products in the target country or region at exactly the same level as in its home market.
D) decide whether the targeted country or region will require a unique marketing strategy.