An advantage of using global advertising agencies is that
A) companies are able to take advantage of economies of scale and other efficiencies.
B) in emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
C) global advertising can always be used more successfully than advertising through local agencies.
D) since they employ only local nationals they can better adapt the firm's message to the local culture.
Correct Answer:
Verified
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