Coca-Cola granted a South African bottling company the patent rights, trademark rights, and the right to use its formulas so that Coca-Cola could have a presence in the nation. Which of the following describes a potential disadvantage of this licensing agreement?
A) Loss of control over marketing and manufacturing strategies.
B) Payment of import duties.
C) Potential for competitive conflict with other bottlers in South Africa.
D) Huge costs inherent in such a strategy.
Correct Answer:
Verified
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