Otto Versand, the world's largest mail order house, entered into collaboration with Sumisho, a Japanese trading company that does some catalog retailing, and Eddie Bauer to put out an international catalog called "For You." In this collaboration, all three participants were able to take advantage of the others' distribution systems, consumer knowledge, and marketing skills. This is an example of a(an)

Question

Quizplus · Accepted Answer

In joint ventures, a firm may be able to benefit from a partner's knowledge of the host country's competitive position, culture, language, political systems, and so forth. They allow firms to take advantage of a partner's distribution system, technological know-how, or marketing skills.

Otto Versand, the World's Largest Mail Order House, Entered into Collaboration