What, according to the American Marketing Association, is the term used for describing activities performed by sellers and others that accompany the sale of the product and that aid in its exchange or its utilization?

Question

Quizplus · Accepted Answer

Services, as a term, is also used to describe activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization.

What, According to the American Marketing Association, Is the Term