The nurses in the pediatric unit of a hospital wear brightly colored smocks, the walls are decorated with cheerful murals, there are rocking chairs in the rooms, and a stock of children's video games to be played in the recreation rooms. All of these items are used to show that the hospital cares about children and does not want them to be intimidated by the environment. These friendly gestures are a way to deal with which characteristic of services?

Question

Quizplus · Accepted Answer

One of the strategies that firms should employ to overcome the problems associated with service intangibility is that tangible aspects associated with the service should be stressed.

The Nurses in the Pediatric Unit of a Hospital Wear