If you want to talk to a therapist to learn how you could improve your relationship with your mother, you could visit www.here2listen.com, an online counseling service that is available 24-hours a day. In spite of the web site advertising that Internet counseling is the best for time-starved America, is immediate, and is focused, the counseling service is mostly used between 6 p.m. and midnight on weekdays. Although this is a web-based business, it still must deal with the _____ characteristic of services.

Question

Quizplus · Accepted Answer

The combination of perishability and fluctuating demand has created many problems for marketers of services. Specifically, in the areas of staffing and distribution, avenues must be found to have the services available for peak periods, and new strategies need to be developed to make use of the service during slack periods.

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