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After Betty Was Told She Had to Have a Mastectomy

Question 54

Multiple Choice

After Betty was told she had to have a mastectomy, she decided not to have the surgery until she received a second opinion from a renowned surgeon. In spite of his busy schedule, the surgeon gave Betty an appointment. The surgeon had given up his lunch hour to accommodate Betty. This willingness to provide service is an example of how _____ can be used to improve service quality.


A) sympathy
B) tangibles
C) reliability
D) responsiveness

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