A trucking company that uses the slogan "Our people are our driving force" is recognizing the importance of its personnel in providing quality customer service and is practicing

Question

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Federal Express serves as a prime example of the benefits accruing to a company that successfully practices internal marketing. Federal Express is the first service organization to win the Malcolm Baldrige National Quality Award. The company's motto is "people, service, and profits."

A Trucking Company That Uses the Slogan "Our People Are