Frito-Lay's Potato Chips Are Priced at 69 Cents a Bag

Frito-Lay's potato chips are priced at 69 cents a bag rather than 70 cents. This is to

A) encourage consumers to think these chips are less expensive.
B) gain more consumers who are not too keen about the quality of the chips.
C) create a signal that these chips are exceptionally fine.
D) increase sales by giving discount offers.