When Greta went to buy some bedding plants for a flowerbed she was building, she noticed that a six-pack of plants was for $.79, a 3-inch container with one plant was for $.99, and a 5-inch container was for $1.29. This example indicates that the seller is using
A) odd pricing.
B) bundle pricing.
C) prestige pricing.
D) exorbitant pricing.

Question

Quizplus · Accepted Answer

Odd-even pricing, in which prices are set a few dollars or a few cents below a round number to encourage consumers to think of them as less expensive.

When Greta Went to Buy Some Bedding Plants for a Flowerbed