Before Al and Carole started their vacation, they had budgeted $70 a night for motels. When the couple went to check-in into a motel for the night, they were pleasantly surprised to learn that the $64 they paid for their room included breakfast too. Which form of psychological pricing is the motel using?
A) Price skimming
B) Prestige pricing
C) Reference rate pricing
D) Bundle pricing.

Question

Quizplus · Accepted Answer

Bundle pricing, in which several products are sold together at a single price to suggest a good value.

Before Al and Carole Started Their Vacation, They Had Budgeted