In Canada, Home Depot shows it is serious about always having the lowest prices by using an animated hammer that is shown in its ads smashing prices to make them even lower. In the United States, Wal-Mart uses a smiley face in its ads because it has low prices. Both stores are promoting their use of _____ pricing strategy.
A) everyday low
B) target-return
C) rate-of-return
D) high/low

Question

Quizplus · Accepted Answer

The EDLP strategy lets customers know that they will get the same low prices every time they patronize the EDLP retailer.

In Canada, Home Depot Shows It Is Serious About Always