Large sums of money are often invested to make the products and brands distinctive in the minds of buyers so that the
A) seller will be able to charge higher prices.
B) consumer goods would be homogeneous.
C) substitute products in the market gain demand.
D) prices may be marked up and later discounts be given.

Question

Quizplus · Accepted Answer

Marketers try to distinguish their products from those of competitors and if successful, can often charge higher prices for them.

Large Sums of Money Are Often Invested to Make the Products