Which of the following observations concerning channels of distribution is true?
A) Time and money are least important for setting up efficient channels.
B) Channels can be easily changed once they are setup.
C) Involves numerous interrelated variables integrated into total marketing mix.
D) They are not critical to the success of the firm.

Question

Quizplus · Accepted Answer

Channel of distribution decisions involve numerous interrelated variables that must be integrated into the total marketing mix. Because of the time and money required to set up an efficient channel, and since channels are often hard to change once they are set up, these decisions are critical to the success of the firm.

Which of the Following Observations Concerning Channels of Distribution Is