During the channel selection process, a manufacturer should consider all the following except the
A) distribution coverage required by its product.
B) behavioral patterns of individual employees.
C) degree of control the manufacturer wants to have over the channel.
D) total distribution cost.

Question

Quizplus · Accepted Answer

Choice of channels can be further refined in terms of (1) distribution coverage required, (2) degree of control desired, (3) total distribution cost, and (4) channel flexibility.

During the Channel Selection Process, a Manufacturer Should Consider All