Franchises involve
A) a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
B) a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
C) a wholesaler contracting with a number of retailers performing channel functions for it.
D) a higher degree of interorganizational planning and management, with the presence of a channel leader amongst them.

Question

Quizplus · Accepted Answer

Franchises involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.

Franchises Involve