Which of the following companies would have the greatest disadvantage if it were to try to sell its products through an electronic exchange?
A) A well known department store like Sears.
B) A well-known catalog retailer like Lillian Vernon.
C) A small perfume manufacturer.
D) A large consumer products manufacturer.

Question

Quizplus · Accepted Answer

One of the disadvantages of electronic commerce is that it is not as good for selling touch-and-feel products as opposed to look-and-buy products unless there is strong brand/store/site equity (Dell computers/Wal-Mart/Amazon.com) or the products are homogeneous (books, CDs, plane tickets, etc.).

Which of the Following Companies Would Have the Greatest Disadvantage