Marketing managers can satisfy customers more efficiently in the present than anticipate changes in customer needs in the future. Which of the following best explains this statement?
A) Organizations need more planning to devise better sales strategies.
B) Marketing strategies should focus on production orientation.
C) Managers need to first identify customer needs and then work backwards to devise products and services to satisfy these needs.
D) Organizations need new customers; hence the need to manipulate customers to do what suits the interests of the firm.

Question

Quizplus · Accepted Answer

Effective marketing starts with the recognition of customer needs and then works backward to devise products and services to satisfy these needs.

Marketing Managers Can Satisfy Customers More Efficiently in the Present