The customer will be more satisfied and the firm will be more profitable when
A) organizations and customers have a long-term relationship.
B) the sales process is product oriented.
C) products are advertised frequently and contain a varying media mix.
D) products are sold at discounts.

Question

Quizplus · Accepted Answer

Organizations should focus on building long-term customer relationships in which the initial sale is viewed as a beginning step in the process, not as an end goal. As a result, the customer will be more satisfied and the firm will be more profitable.

The Customer Will Be More Satisfied and the Firm Will