Imagine You Have Been Asked to Develop an Organizational Strategy

Imagine you have been asked to develop an organizational strategy for a regional chain of restaurants called The Blue Crab. This chain of restaurants was founded with the expressed purpose of providing its customers with the finest seafood eating experience possible. Since its opening, the chain has added a retail outlet in each restaurant where it sells dishes, pottery, utensils, and novelty items, all with a beach theme. Your first thought is that the chain needs to restate its mission. The basic questions that must be answered before a new mission statement can be formulated are all of the following, except

A) who is the customer?
B) what do customers value?
C) what will the business be?
D) what will the production strategy be?