A popular brand of bed sheets in the 1940s was Indian Head. Its manufacturer claimed its sheets were so well-made that consumers might want to include them in their wills so the sheets could be passed down to their grandchildren. The company was proud of its product quality and formulated its mission statement based on it - "To be the producers of the best bed sheets in the market". What could potentially be wrong with such a mission statement?

Question

Quizplus · Accepted Answer

The mission statement should focus on the broad class of needs that the organization is seeking to satisfy (external focus), not on the physical product or service that the organization is offering at present (internal focus).

A Popular Brand of Bed Sheets in the 1940s Was