When weekend gardeners think of mulch to put around their plants and keep away the weeds,they tend to think in terms of pine bark,wood chips,or pine straw.Slatescape has developed mulch made out of crushed slate rock.The company first targeted landscape businesses and was successful in marketing to businesses and to government agencies.In order to expand its business,the company must now educate consumers about the product.Slatescape will be implementing a _____.
A) market penetration strategy
B) market differentiation strategy
C) diversification strategy
D) market development strategy

Question

When weekend gardeners think of mulch to put around their plants and keep away the weeds,they tend to think in terms of pine bark,wood chips,or pine straw.Slatescape has developed mulch made out of crushed slate rock.The company first targeted landscape businesses and was successful in marketing to businesses and to government agencies.In order to expand its business,the company must now educate consumers about the product.Slatescape will be implementing a _____.
A) market penetration strategy
B) market differentiation strategy
C) diversification strategy
D) market development strategy

Quizplus · Accepted Answer

Pursuing growth through market development, an organization would seek to find new customers for its present products. Also, sometimes companies spend large sums of money simply to educate consumers as to why they should consider buying the product.

When Weekend Gardeners Think of Mulch to Put Around Their