In its advertising, Suave hair care products compares hair shampooed and conditioned with Suave products to hair on which more expensive salon products were used. The company hopes that the ad establishes how similar results can be achieved by using Suave, a much less expensive product. If the promotion is targeted at consumers who once used Suave, but abandoned it when they could afford more expensive products, then the company is using a _____ strategy.

Question

Quizplus · Accepted Answer

Market development strategies: Pursuing growth through market development, an organization would seek to find new customers for its present products.

In Its Advertising, Suave Hair Care Products Compares Hair Shampooed