Healthline is Eckerd Drug Stores' brand of incontinence products. Healthline products sell for $2 to $5 less than the rival Depends brand. According to Michael Porter's model, Eckerd is using a _____ strategy to market Healthline products.

Question

Quizplus · Accepted Answer

Using a cost leadership strategy, a firm would focus on being the low-cost company in its industry. They would stress efficiency and offer a standard, no-frills product.

Healthline Is Eckerd Drug Stores' Brand of Incontinence Products