The National Basketball Association (NBA) charges a family of four about $200 for tickets to see a basketball game at Madison Square Garden. Concerns that many people do not have the sort of discretionary income that makes such a family outing possible has led the NBA to come up with creative discounts. This has shown that NBA is responsive to the _____ environment.

Question

Quizplus · Accepted Answer

Economic factors such as high inflation and unemployment levels can limit the size of the market that can afford to purchase a firm's top-of-the-line product.

The National Basketball Association (NBA) Charges a Family of Four