All of the following are true with respect to establishing marketing objectives except they
A) are derived from organizational objectives.
B) are stated as standards of performance.
C) provide the framework for the marketing plan.
D) are a set of controllable variables used for the target market.

Question

Quizplus · Accepted Answer

Marketing objectives usually are derived from organizational objectives. They are usually stated as standards of performance and objectives provide the framework for the marketing plan.

All of the Following Are True with Respect to Establishing