This is an example of a marketing department objective: "Increase market share by 5 percent by attracting new market segments for existing use by year-end". This objective would best suit which of the following options of organizational strategies?
A) Market penetration or market development
B) Market development or product development
C) Diversification or market penetration
D) Product development or diversification

Question

Quizplus · Accepted Answer

The objective of increasing market share by attracting new market segments for existing use aligns with the strategies of market penetration or market development. Market penetration involves increasing market share within existing market segments, while market development involves attracting new market segments for existing products or services.

This Is an Example of a Marketing Department Objective: "Increase