In the early 1990s, Procter & Gamble marketed three brands of toilet paper, Charmin, White Cloud, and Banner. The toilet paper industry is typically described as a low growth industry. In 1993 P&G spent $8.1 million to advertise Charmin and was rewarded with sales of over $312 million. In that same year, it spent nearly $8 million marketing White Cloud, but the toilet paper had disappointing sales of less than $63 million. Banner, with hardly any promotion at all, had $3.6 million in sales. According to the General Electric Portfolio Model, which of the following statements about these three products best describes the situation in 1993?

Question

Quizplus · Accepted Answer

Once the SBUs are classified, they are placed on the grid Priority "A" SBUs are often called the green zone, Priority "B" SBUs are often called the yellow zone are those medium in both industry attractiveness and business strength. Priority "C" SBUs often called the red zone.

In the Early 1990s, Procter & Gamble Marketed Three Brands