Kim is a young professional who enjoys snowboarding and going to rock concerts with her friends. According to the VALS eight-part typology segmentation system, Kim is best described as a(n) ________.
A) thinker
B) achiever
C) experiencer
D) striver
E) survivor

Question

Quizplus · Accepted Answer

Experiencers are young, enthusiastic, and impulsive consumers who are looking for new and exciting experiences. They enjoy being social, taking risks, and trying new things, which aligns with Kim's interests in snowboarding and going to rock concerts. They tend to have low to moderate incomes and are heavy users of social media and other forms of digital technology. Thinkers and achievers are more practical and goal-oriented, while strivers and survivors have more limited resources and priorities.

Kim Is a Young Professional Who Enjoys Snowboarding and Going