The key to attracting potential users of a product or service, or even possibly nonusers, is ________.
A) understanding the reasons they are not using it
B) offering financial incentives for first-time use
C) increasing the usage rate of existing users
D) developing a new product that better meets their needs
E) increasing advertising expenditures

Question

Quizplus · Accepted Answer

Understanding the reasons why potential users are not using a product or service is crucial in addressing their concerns and needs, and eventually attracting them to try or use it. This enables companies to tailor their marketing efforts and product development strategies, ensuring that they provide solutions that resonate with their target audience. Offering financial incentives (B) may attract some users, but this approach may not be sustainable in the long run. Increasing the usage rate of existing users (C) is important, but it does not necessarily attract new users. Developing a new product (D) may be effective, but it requires extensive market research and development resources. Increasing advertising expenditures (E) may raise awareness, but it does not address the actual reasons why potential users are not using the product or service.

The Key to Attracting Potential Users of a Product or Service