In the VALS segmentation system, Thinkers are characterized as being successful, sophisticated, active, "take-charge" people with high self-esteem.

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In the VALS segmentation system, Thinkers are characterized by their reflective and complex nature, valuing knowledge and responsibility, rather than being primarily defined as successful, sophisticated, active, "take-charge" people with high self-esteem, which more accurately describes Achievers.

In the VALS Segmentation System, Thinkers Are Characterized as Being