The New Luxury goods category, which includes Kiehl's skin care and Kendall Jackson wine, and is based on emotions and priced between average middle-market brands and superpremium Old Luxury brands, is called accessible superpremium brands.

Question

Quizplus · Accepted Answer

The New Luxury goods category described is typically referred to as "masstige" or "mass prestige," not "accessible superpremium brands."

The New Luxury Goods Category, Which Includes Kiehl's Skin Care