With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.

Name: With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If a consumer is loyal to two or three brands, he or she is called multiple loyal, not shifting loyal. Shifting loyal refers to a consumer who frequently switches between brands based on price, availability, or other factors.

With Respect to Loyalty Status, If a Consumer Is Loyal