Urgency, specific application, and size of order are examples of ________ segmentation variables for business markets.
A) situational factors
B) demographic
C) purchasing approaches
D) personal characteristics
E) operating variables

Question

Quizplus · Accepted Answer

Situational factors such as urgency, specific application, and order size are all examples of how a business may segment its market based on the specific circumstances surrounding a purchase decision, hence it falls under situational factors.

Urgency, Specific Application, and Size of Order Are Examples of ________