Luxury brands are usually not global because they target a niche market.

Question

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Luxury brands are usually global in nature as they cater to high-income consumers across different countries and regions. These brands often establish themselves in key global cities and tourist destinations to reach their target audience. However, they maintain exclusivity and brand prestige by targeting a niche market within the broader luxury consumer segment.

Luxury Brands Are Usually Not Global Because They Target a Niche