A2Z Inc. is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets. Its board of directors decides to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc. is following a ________ approach.

Question

Quizplus · Accepted Answer

A2Z Inc. is adopting a waterfall approach, where it is entering foreign markets sequentially, starting with Argentina, and planning to expand to other countries based on the initial market's performance. This method involves a step-by-step strategy of entering one market at a time, which contrasts with strategies like the sprinkler approach, where a company enters multiple markets simultaneously.

A2Z Inc Is a Producer of a Wide Variety of Consumer