A well-known producer of breakfast cereals has decided to hire producers in different countries so that the cereals marketed under their brand are locally produced in the respective countries. This would not only appeal more to consumers who prefer domestically produced goods, but would also create jobs in the host-country enhancing the brand's image further. This is an example of ________.

Question

Quizplus · Accepted Answer

Contract manufacturing involves a company hiring producers in different countries to produce its goods locally. This strategy allows the company to appeal to consumers preferring domestically produced items and supports local job creation, enhancing the brand's image.

A Well-Known Producer of Breakfast Cereals Has Decided to Hire