Hotel chains such as Hyatt and Marriott sell a variation of the licensing agreement called ________ to the owners of foreign hotels to manage these businesses for a fee.
A) greenfield venturing
B) management contracts
C) strategic alliance
D) indirect exporting
E) direct exporting

Question

Quizplus · Accepted Answer

The question is asking about a licensing agreement that allows hotel chains to manage foreign hotels for a fee. The best choice for this type of agreement is a management contract. Greenfield venturing involves establishing a new business in a foreign market, strategic alliances involve a partnership between two companies, and exporting involves selling goods or services to another country. None of these options accurately describe the situation described in the question.

Hotel Chains Such as Hyatt and Marriott Sell a Variation