In an adapted marketing program, the company ________.
A) ensures that uniform practices are adopted across countries
B) focuses more on brand image than consumer preferences
C) ignores differences in the legal environment
D) ensures the lowest cost marketing program is adopted
E) tailors the marketing programs to each target market

Question

Quizplus · Accepted Answer

In an adapted marketing program, the company tailors the marketing programs to each target market, taking into consideration differences in culture, language, consumer preferences, and legal environment. This approach helps the company to satisfy the unique needs and preferences of customers in different regions, ultimately leading to better sales and profits.

In an Adapted Marketing Program, the Company ________