Discuss three disadvantages of standardizing the marketing mix worldwide.
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Q151: Satisfying different consumer needs and wants can
Q152: Country-of-origin effects refer to the attitude anything
Q153: Product adaptation alters the product to meet
Q154: Comparative advertising is not acceptable in Japan,
Q155: Describe the whole-channel concept of international marketing.
Q157: You work for a company that produces
Q158: The more favorable a country's image, the
Q159: Define the gray market.
Q160: When companies sell their goods abroad, they
Q161: Country-of-origin perceptions, once formed, are very difficult
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