The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy. This is an example of a government trying to strengthen its ________.
A) country-of-origin perceptions
B) international subsidiaries
C) internationalization
D) contract manufacturing
E) distributor relationships

Question

Quizplus · Accepted Answer

The New Zealand Way program was designed to raise awareness of New Zealand as a tourist destination by showcasing the country's natural beauty, as featured in "The Lord of the Rings" films. This initiative is an example of a government attempting to strengthen its country-of-origin perceptions in the minds of international tourists.

The New Zealand Way Program Was an Initiative by the Government