Which of the following is a challenge in which business marketers differ from consumer marketers?
A) understanding deep customer needs in new ways
B) identifying new opportunities for organic business growth
C) geographically concentrated buyers
D) calculating better marketing performance and accountability metrics
E) competing and growing in global markets, particularly China

Question

Quizplus · Accepted Answer

Geographically concentrated buyers pose a challenge for business marketers as they need to focus on targeting specific regions or industries rather than a broad consumer audience. Consumer marketers, on the other hand, can have a more widespread target market. The other options are challenges that both business and consumer marketers may face.

Which of the Following Is a Challenge in Which Business