Business buyers may get new ideas at a trade show, see an ad, or receive a call from a sales representative who offers a better product or a lower price compared to the current in-supplier. These situations motivate the ________ stage.

Question

Quizplus · Accepted Answer

The situation described in the question where a buyer may encounter new ideas or better options than their current supplier, leads to a recognition of a problem or a need for a better product, which corresponds to the problem recognition stage in the buying process.

Business Buyers May Get New Ideas at a Trade Show