A supplier signs an agreement with a customer that states that $350,000 in savings will be earned by the customer over the next 18 months in exchange for a tenfold increase in the customer's share of supplies ordered by the customer. If the supplier achieves less than this promised savings, it will make up the difference. If the supplier achieves substantially more than promised, it participates in the extra savings. This is an example of ________.
A) solution selling
B) price fixing
C) demand shifting
D) systems buying
E) risk and gain sharing
Correct Answer:
Verified
Q77: List the seven roles played by members
Q78: Which of the following is a step
Q79: If you were an upper-level marketing executive
Q80: Small sellers should first concentrate their marketing
Q81: Business marketers can stimulate problem recognition by
Q83: Robert Jennings consultants help farmers deliver an
Q84: Through its dedicated research team, CISCO Systems
Q85: The _ approach to consumer research asks
Q86: In reordering office supplies, the only stages
Q87: A new-task buyclass decision begins with which
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents