Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________ self-concept.
A) actual
B) others'
C) ideal
D) dual
E) perceptual

Question

Quizplus · Accepted Answer

The correct term is "others' self-concept," which refers to how individuals believe others perceive them. This concept influences consumer behavior, as people often select brands that they feel align with the external perception of their personality or identity.

Consumers Often Choose and Use Brands That Have a Brand