IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________ constrained.
A) money
B) time
C) brand
D) value
E) self-concept

Question

Quizplus · Accepted Answer

The statement explicitly mentions "affordable prices" which shows that IKEA is delivering value to consumers who are money constrained.

IKEA Has Achieved Global Recognition by Offering Consumers Leading-Edge Scandinavian