The five brand personality traits identified by Jennifer Aaker are consistently observed regardless of nationality or culture.
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Q28: IKEA has achieved global recognition by offering
Q29: According to the research conducted by Jennifer
Q30: Marketers need to be aware of the
Q31: Marketers who target consumers on the basis
Q32: Secondary groups require continuous interaction to be
Q34: A person's position in a group is
Q35: Groups that have an indirect influence on
Q36: Brand personality is the specific mix of
Q37: An example of a subculture would be
Q38: Within the context of Jennifer Aaker's analysis,
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