In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.
A) information search
B) evaluation of alternatives
C) problem recognition
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The moment when you realize you need to buy laundry detergent represents problem recognition, as you have identified a need or a problem that needs to be solved. The other stages in the buying decision process are not applicable in this scenario.

In the Exact Moment You Run Out of Laundry Detergent